brand

What is the sound of a Brandless brand?

Put your bean-to-bar chocolate and artisanal avocado toast aside, there’s a new trend making waves with Millennials – brandless brands. Or, more accurately, the Brandless™ brand.

LAND O LAKES: A Lesson in Laches

Remember the basics: if you sleep on your rights you lose them. That was the controlling principle in our most recent trial victory. It’s a critical point for all brand owners: develop a sound enforcement program, deal with problems when they are small, and avoid the loss of rights through neglect.

Richemont Group Takes the Web in UK anti-counterfeit battle

The High Court in London recently gave brand owners a serious weapon in the war against fakes – injunctions directed at Internet Service Providers (ISPs).

Richemont Group, which owns such world famous brands such as Cartier, Montblanc, Van Cleef & Arpels and IWC filed a lawsuit in the beginning of this year requesting an injunction that would compel ISPs to prevent access to sites selling counterfeit goods, including jewelry and watches of brand owners.

No Free Ride for Ryder Cup Fans

For those of you heading to lovely Perthshire, Scotland for the 2014 Ryder’s Cup BEWARE: THERE SHALL BE NO POSTING OF IMAGES ONTO SOCIAL MEDIA

The Professional Golfer's Association (PGA) of America and the PGA European Tour have decided that it is in their best interest to prohibit fans from sharing photos that they have taken at the Ryder Cup to Facebook, Twitter and Instagram in order to protect “the brand,” according to the Telegraph (UK) newspaper.

Marketers, Ambush the World Cup at Your Own Peril!

On Sunday, July 13 this year more than 3 billion people worldwide watched the FIFA World Cup™ in Brazil to witness Germany's victory over Argentina. This was the perfect venue for brand advertising. While official sponsors spent hundreds of millions for the right to promote their products, many brands having no official relationship with the games managed to have their “World Cup” ads widely distributed through digital media.

BRAND New Day: First “.brand” gTLDs Delegated

On January 18, two new top-level domains (TLDs) made history as the first “.brand” domains to be delegated. “.Brands” are unique additions to the Internet that will be operated as “single registrant registries,” where the brand that operates the TLD will use that TLD exclusively for brand-related domain names.

A Different Kind of Prescription Drug Abuse: Trademark Infringement

Because the consequences of a consumer confusing prescription medicine names could be dire, those in the pharmaceutical industry seeking brand names for new medicine must not only seek traditional trademark protection, but also approval from the Food and Drug Administration (FDA). Thus, significant time, effort, and resources are devoted to the selection of every prescription drug name and brand.

Trademark Dilution - Protect Famous Marks

Andy Warhol thought everyone would have 15 minutes of fame. When it comes to trademarks, we set our sights much higher. We want our marks to not only be famous – but to live forever. Certain provisions of the trademark law enhance a company’s ability to establish, grow, maintain, and add value to famous trademarks.

For example, the Trademark Dilution Revision Act of 2006 (“Act”) which amended the Lanham Act strengthens the protection of famous marks from third-party uses that blur their distinctiveness or tarnish their reputation.

Protecting Your Brand as the Internet Expands

Just as we were getting the hang of managing trademarks and brands in the familiar .com, .net and .org Internet, along come 1,930 new generic top level domains (gTLDs) demanding attention and new strategies to secure critical domains and protect valuable intellectual property.

iPhone Here, iPad There, Everywhere an Apple – "Golden" Apple Leads as Most Valuable Brand in 2013

The List

Every year since 2000, Interbrand assesses the most valuable brands worldwide. What’s the difference this year? Apple ousted long-reigning Coca-Cola as the world’s most valuable brand.

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